Apparently there's even a blog attached to it (though because it hasn't been updated since Feb, nothing is mentioned about visiting a Beer Store in the fine capital of our fine nation).
It took me a bit of digging to figure out what exactly I was looking at because I could only focus on half of the stuff on it (you can't see it all in the pics): W Hotel. Aloft. Shiny airsteam. Faux-woodie jeep. A case of over-branding maybe?
That is one seriously sweet ride. The hotel chain should consider letting people rent it. How much fun would it be to roadtrip in a tricked-out boutique airstream? Definite honeymoon potential.